Web Project Management: Delivering Successful Commercial Web Sites (Paperback)
內容描述
Web Project Management presents a solid Web project management method
for building commercial Web sites. Developed by pres.co, a leading interactive
agency, this refined eight-stage approach lets you closely manage your project's
contributors, quality, costs, and schedules. Importantly, the book also details
how to define, measure and understand the success of your project on an ongoing
basis. This book is an indispensable resource, whether you are a project
manager, online manager, Web director, consultant or producer.
Contents
Preface. The World of the Web Project Manager: 1 Setting the
Scene.1.1 Project Management Principles1.1.1 The Force of Change on the
Web 1.1.2 Parallel Development on Web Projects 1.1.3 Broader Skill Set
Needed for Web Work1.2 Roles and Responsibilities of the Web Project Manager
1.2.1 Knowledge1.2.2 Communications 1.2.3 Documentation 1.2.4
Quality Control 1.2.5 Development 1.3 Where Do the Project Manager’s
Responsibilities Begin and End? 1.4 Attributes of a Good Project Manager
1.5 The Rewards of Being a Web Project Manager 1.6 The Composition of a
Web Development Team 1.6.1 The Evolution of Web Development Teams1.6.2
The Necessary Skills Within a Web Development Team 1.6.3 Team Structure
1.6.4 Roles and Responsibilities1.7 Once upon a Time . . . 1.8
SummaryMethod: 2 A Web Project Method.2.1 The Importance of Having a
Method2.2 Different Methods for Different Purposes 2.3 Summary3 The
Project Road Map.3.1 Project Phases and Work Stages3.1.1 Phase 1
Overview: Preproduction 3.1.2 Phase 2 Overview: Production 3.1.3 Phase 3
Overview: Maintenance 3.1.4 Phase 4 Overview: Evaluation 3.2 Individual
Projects as Part of a "Virtuous" Development Spiral 3.3 Team Workflow
Throughout Project Work Stages 3.4 Project Manager Competencies and Tasks
Mapped to Work Stages 3.5 Summary 4 Work Stage 1: Project Clarification.
4.1 Where the Project Manager Fits In4.2 The Importance of Getting a
High-Level Project Sponsor 4.3 The Opportunities at This Stage 4.4
Discover, Refine, Define 4.4.1 Discover4.4.2 Refine 4.4.3 Define
4.5 Commercial Requirements 4.6 Creative Requirements 4.7 Technical
Requirements 4.8 Content Requirements 4.9 The Project Brief 4.10
Budgets, Schedules, and Resources 4.11 Summary 5 Work Stage 2: Solution
Definition.5.1 The Project Manager’s Role5.1.1 Bring In the
Consultants5.1.2 How the Bidding Process Fits into the Preproduction Phase
5.1.3 Defining How You Will Run the Project 5.1.4 An Opportunity to
Learn 5.2 Defining a Web Strategy 5.2.1 Review of Strategic
Objectives5.2.2 Development of a Business Case 5.2.3 Development of a
Business Model 5.2.4 Development of the Web Proposition 5.2.5
Implementation and Organizational Requirements 5.2.6 A Web Strategy
Example5.3 The Creative Solution 5.3.1 The Creative Environment5.3.2
Brainstorming 5.3.3 Brand Development 5.3.4 The Look and Feel 5.3.5
The Tone and Editorial Voice 5.4 The Technical Solution 5.4.1 Keeping
Abreast of Technical Advances5.4.2 The Responsibilities of the Technical
Solution Team 5.5 The Content Solution 5.5.1 Working with an External
Content Provider5.5.2 The Importance of the Format of Content 5.5.3
Ensure Content Is Ready for Web Use 5.5.4 Start Content Creation and
Preparation Early 5.5.5 Defining Editorial Procedures and Update Mechanisms
5.6 The Project Management Solution 5.6.1 Start to Involve the
Implementation Team5.6.2 Set Up Regular Meetings 5.6.3 Team Agreements,
Main Points of Contact, Reporting, and Sign-Off5.6.4 Set Up Working
Environment 5.6.5 Terms and Conditions of Work 5.6.6 Fallback and
Recovery Plans 5.6.7 Resourcing 5.7 Summary6 Work Stage 3: Project
Specification .6.1 The Importance of the Project Specification6.1.1 The
Importance to the Team6.1.2 The Work Involved 6.1.3 The Cost Involved
6.1.4 Contracts 6.2 The Content of the Project Specification Document
6.2.1 Version Control 6.2.2 Distribution List 6.2.3 Contents
6.2.4 Introduction 6.2.5 Project Objectives 6.2.6 Success Criteria
6.2.7 The Site Map 6.2.8 The Functional Specification 6.2.9 The
Technical Specification 6.2.10 The Content Plan 6.2.11 Marketing
6.2.12 QA and Testing 6.2.13 Updates and Maintenance 6.2.14 Critical
Path 6.2.15 Budget 6.2.16 Appendix6.3 Summary7 Work Stage 4:
Content .7.1 Introduction to the Content Work Stage7.2 Responsibilities
of the Project Manager 7.3 Sourcing Content 7.3.1 Content Syndication
and Creation7.3.2 Free Content and Functionality 7.3.3 Content
Repurposing 7.3.4 Stock and Library Content 7.4 Managing Content
Providers 7.5 Content Formats 7.5.1 Considerations for Text7.5.2
Considerations for Imagery 7.5.3 Considerations for Audio 7.5.4
Considerations for Video7.6 Content Delivery 7.6.1 Mail and
Email7.6.2 ISDN 7.6.3 HTTP and FTP 7.6.4 Zipping and Stuffing7.7
Asset Tracking and Management 7.7.1 File Structures7.7.2 Databases
7.7.3 Content Tracking 7.7.4 Viruses 7.7.5 Back Up7.8 Managing
Copywriters 7.8.1 The Challenges the Copywriter Faces7.8.2 How to Help
the Copywriter 7.8.3 Presenting Copy Work to the Client 7.8.4
Constructive Criticism 7.9 Storyboarding 7.9.1 What Storyboards Should
Contain7.9.2 Methods of Storyboarding 7.10 Content Management Systems
7.10.1 Separation of Content and Presentation 7.10.2 Customer
Relationship Management 7.10.3 Considerations Surrounding CMS7.11
Summary8 Work Stage 5: Design and Construction. 8.1 Forward
Planning8.1.1 Things to Prioritize in Forward Planning8.1.2 Setting Up
the Server 8.2 Meetings 8.2.1 Importance of Meetings8.2.2 A Format
for Effective Meetings 8.2.3 Kick-Off Meetings 8.3 Briefing Your Team
8.3.1 When to Prepare Briefs8.3.2 Briefing Meetings 8.3.3 Scope of
the Brief 8.3.4 Contents of the Brief 8.3.5 Briefing on Changes 8.4
Working Environment 8.4.1 Location of the Team8.4.2 Tools and Materials
8.4.3 Management and Reporting Structures 8.4.4 The Development
Environment 8.5 Team Management 8.5.1 Tell Them About You8.5.2
Understand Their Jobs 8.5.3 Involvement in Client Meetings 8.5.4
Workflow 8.5.5 Resolving Issues 8.5.6 Staying in Touch 8.6 Work in
Progress 8.6.1 Reporting on WIP8.6.2 Showing WIP 8.7 Sign-Off
8.7.1 The Dangers in Omitting Sign-Off8.7.2 Approaches to Getting
Sign-Off8.8 Change Control 8.8.1 Recognizing When a Change
Matters8.8.2 Change Request Forms 8.8.3 Managing the Client’s
Expectations 8.9 Documentation 8.10 Prototyping 8.10.1 Market
Research8.10.2 Approaches to Prototyping 8.10.3 Forms of
Prototyping8.11 Troubleshooting 8.11.1 Catch Problems Before They Become
Problems8.11.2 Turn a Problem to Your Favor 8.11.3 Share the Problem
8.11.4 Why Is the Client Having a Problem That You Are Not?8.12
Summary9 Work Stage 6: Testing, Launch, and Handover. 9.1
Testing9.1.1 Selling the Importance of Testing9.1.2 Types of Testing
9.2 Launch 9.3 Handover 9.4 Summary10 Work Stage 7:
Maintenance.10.1 The Project Manager’s Input10.2 Who Should Form the
Maintenance Team 10.3 How the Site Should Be Maintained 10.4
Service-Level Agreements 10.4.1 Content of the SLA10.4.2 Tasks for
Client’s Internal Update Team 10.4.3 Ongoing Tasks for Web Development Team
10.4.4 Commitments to Meetings 10.4.5 Site Access Control 10.4.6
Termination Notice Periods 10.4.7 Training and Development 10.4.8
Response Times, Error Handling, and Resolution Procedures 10.4.9 Data
Storage and Site Recovery 10.4.10 Data Ownership and Use 10.4.11 Project
Documentation 10.4.12 Performance Monitoring/Management Reporting
10.4.13 Liaison with Third Parties 10.4.14 Software and Hardware
Upgrades 10.4.15 Maintenance Team 10.4.16 Costs 10.5 Summary 11
Work Stage 8: Review and Evaluation. 11.1 How the Project Manager
Contributes11.2 The Project Review 11.3 The Value of Evaluation
11.3.1 Measuring ROI11.3.2 Increasing ROI 11.3.3 Decision Support
11.3.4 Performing to Standards 11.4 Quantitative Metrics and Analysis
11.5 Qualitative Metrics and Analysis 11.6 Summary Case Study:12
Reality Bytes. 12.1 Project Background and Overview:
www.channel5.co.uk12.1.1 Project Clarification12.1.2 Solution Definition
12.1.3 Project Specification 12.1.4 Content 12.1.5 Design and
Construction 12.1.6 Testing, Launch, and Handover 12.1.7 Maintenance
12.1.8 Review and Evaluation 12.2 Summary Appendix A Resources.
Appendix B Recommended Reading.Index
