The Laws of Simplicity

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The Laws of Simplicity

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Description

Finally, we are
learning that simplicity equals sanity. We're rebelling against technology
that's too complicated, DVD players with too many menus, and software
accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has
made simplicity hip. But sometimes we find ourselves caught up in the
simplicity paradox: we want something that's simple and easy to use, but also
does all the complex things we might ever want it to do. In The Laws of
Simplicity, John Maeda offers ten laws for balancing simplicity and
complexity in business, technology, and design--guidelines for needing less
and actually getting more. Maeda--a professor in MIT's Media Lab and a
world-renowned graphic designer--explores the question of how we can redefine
the notion of "improved" so that it doesn't always mean something more,
something added on. Maeda's first law of simplicity is "Reduce." It's
not necessarily beneficial to add technology features just because we can. And
the features that we do have must be organized (Law 2) in a sensible hierarchy
so users aren't distracted by features and functions they don't need. But
simplicity is not less just for the sake of less. Skip ahead to Law 9:
"Failure: Accept the fact that some things can never be made simple." Maeda's
concise guide to simplicity in the digital age shows us how this idea can be a
cornerstone of organizations and their products--how it can drive both
business and technology. We can learn to simplify without sacrificing comfort
and meaning, and we can achieve the balance described in Law 10. This law,
which Maeda calls "The One," tells us: "Simplicity is about subtracting the
obvious, and adding the meaningful."Graphic designer, visual artist,
and computer scientist John Maeda is the founder of the SIMPLICITY Consortium
at the MIT Media Lab, where he is E. Rudge and Nancy Allen Professor of Media
Arts and Sciences. His work has been exhibited in Tokyo, New York, London, and
Paris and is in the permanent collections of the Smithsonian Institution's
Cooper-Hewitt National Design Museum, the San Francisco Museum of Modern Art,
and the Museum of Modern Art in New York City. He is the recipient of many
awards, including the Smithsonian Institution National Design Award in the
United States, the Raymond Loewy Foundation Prize in Germany, and the Mainichi
Design Prize in Japan. Professor Maeda maintains the simplicity
blog at the MIT Media Lab.
 
Table of Contents

Simplicity = Sanity i
  Law 1Reduce 1   Law 2Organize 11
  Law 3Time 23   Law 4Learn 33
  Law 5Differences 45   Law
6Context 53   Law 7Emotion 63
  Law 8Trust 73   Law 9Failure 83
  Law 10The One 89   Key 1Away 90
  Key 2Open 92   Key 3Power 95
  Life 99