Designing the Mobile User Experience

購買商店

Designing the Mobile User Experience

$1,250.00

馬上購買

內容描述

Description

Gain the knowledge and tools to
deliver compelling mobile phone applications.
Mobile and wireless application design is complex
and challenging. Selecting an application technology and designing a mobile
application require an understanding of the benefits, costs, context, and
restrictions of the development company, end user, target device, and industry
structure.
Designing the Mobile User Experience
provides the experienced product development professional with an
understanding of the users, technologies, devices, design principles,
techniques and industry players unique to the mobile and wireless space.
Barbara Ballard describes the different components affecting the user
experience and principles applicable to the mobile environment, enabling the
reader to choose effective technologies, platforms, and devices, plan
appropriate application features, apply pervasive design patterns, and choose
and apply appropriate research techniques.
Designing the Mobile User
Experience:

Provides a comprehensive guide to the mobile
user experience, offering guidance to help make appropriate product
development and design decisions.
Gives product development professionals the
tools necessary to understand development in the mobile environment.
Clarifies the components affecting the user
experience and principles uniquely applicable to the mobile application
field.
Explores industry structure and power
dynamics, providing insight into how mobile technologies and platforms
become available on current and future phones.
Provides user interface design patterns,
design resources, and user research methods for mobile user interface
design.
Illustrates concepts with example photographs,
explanatory tables and charts, and an example application.
Designing the Mobile User Experience
is an invaluable resource for information architects, user experience planners
and designers, interaction designers, human factors specialists, ergonomists,
product marketing specialists, and brand managers. Managers and directors
within organizations entering the mobile space, advanced students, partnership
managers, software architects, solution architects, development managers,
graphic designers, visual designers, and interface designers will also find
this to be an excellent guide to the topic.
Table of
Contents

Preface.
About
the Author.
1
Introduction: Mobility is Different.
1.1 Mobilizing
Applications.
1.2 What is
‘Mobile’ Anyhow?
1.3 The Carry
Principle.
1.4 Components
of a Mobile Application.
1.5 About This
Book.
2
Mobile Users in the Wild.
2.1 Mobile User
Characteristics.
2.2 Groups and
Tribes.
2.3
International Differences.
3
Mobile Devices.
3.1 A Device
Taxonomy.
3.2 Anatomy of
the PCD.
4
Selecting Application Technologies.
4.1 Input
Modalities.
4.2 Interaction
Responsiveness.
4.3 Data Storage
Locations.
4.4 Display
Modality.
4.5 Supplemental
Technologies.
4.6 Distribution
Methods.
4.7 Other
Concerns.
4.8 Platforms.

5
Mobile Design Principles.
5.1 Mobilize,
Don’t Miniaturize.
5.2 User
Context.
5.3 Handling
Device Proliferation.
5.4 Emulators
and Simulators.
5.5 Detailed
Design Recommendations.
6
Mobile User Interface Design Patterns.
6.1 About User
Interface Patterns.
6.2 Screen
Design.
6.3 Application
Navigation.
6.4 Application
Management.
6.5 Advertising.

7
Graphic and Media Design.
7.1 Composition
for the Small Screen.
7.2 Video and
Animation.
7.3 Sound.

7.4 Streaming
versus Downloaded Content.
7.5 Managing
Media: Meta Data.
8
Industry Players.
8.1 Carriers
(Operators).
8.2 Device
Manufacturers.
8.3 Technology
and Platform Providers.
8.4 Application
and Content Developers.
8.5 Content
Distributors.
8.6 Industry
Associations.
8.7 Government.

9
Research and Design Process.
9.1 Mobile
Research Challenges.
9.2 User
Research.
9.3 Design Phase
Testing.
9.4 Application
Usability Testing.
9.5 Market
Acceptance (beta) Testing.
10
Example Application: Traveler Tool.
10.1 User
Requirements.
10.2 Product
Requirements.
10.3 High-level
Design Concepts.
10.4 Detailed
Design Plan.
Appendices.
A: Mobile Markup
Languages.
B: Domain Names.

C: Minimum
Object Resolution.
D: Opt-In and
Opt-Out.
E: Mobile
Companies.
Glossary.
Index.